What the lenses ask
What are the four questions?
Optimus reviews a page through four lenses: SEO (can search engines understand it), GEO (is there substance to reference), AEO Readiness — Beta (can the content answer clearly), and crawler access (can automated systems reach it). Each lens reports observed page conditions, not rankings, traffic, or citations.
01 / SEOCan search engines understand the page?
Search engines can understand a page when it has a descriptive title, clear headings, a canonical URL, internal links, and indexability signals. Optimus checks 18 observable conditions across these elements and reports what it found with suggested fixes. For example, an empty title leaves the page topic unstated in that element. These checks describe page conditions; they do not measure search position. Google's SEO Starter Guide covers these foundations.
How is SEO checked?+
Optimus checks observable page elements such as the title, heading order, canonical tag, internal links, and indexability signals. The report records the condition it finds and suggests a fix where appropriate. It does not report a search ranking. Google's SEO Starter Guide explains the underlying fundamentals.
Is there substance to reference?
Substance for AI search means specific information about the page topic, supported claims, and clear source context. Optimus checks 11 GEO signals, including named entities, citations, freshness, and page context. These checks describe content available for systems to interpret; they do not measure citations or predict inclusion. Google says normal Search eligibility is sufficient for AI Overviews and AI Mode. Google's guidance explains the limits.
How is GEO checked?+
Optimus reviews 11 page-level signals, including named entities, cited sources, freshness, and page context. These checks describe information visible on the page that AI systems may use to interpret it. They do not measure citations or predict inclusion in an AI answer. Google says pages need to meet the usual Search eligibility requirements for AI Overviews and AI Mode; there is no separate AI markup requirement. Google's AI features guidance explains the requirements.
Can the content answer clearly?
The answer is yes when the page responds directly to a question and supports it with useful detail. Optimus checks 17 AEO Readiness signals, including question headings, direct answers, and content depth. A page section can state its answer first, then explain the evidence. These are product heuristics, and AEO Readiness remains beta; it does not predict which source an answer engine will select.
How is AEO checked?+
Optimus checks 17 answer-oriented signals, such as question headings, direct answers, and content depth. For example, it looks for an answer near the start of a section that can be understood on its own and supported with detail. AEO Readiness is in beta and does not predict which sources an answer engine will select.
Can automated systems access the site?
The answer is yes when a site's published rules and server responses permit access. Optimus reviews robots directives and related access evidence for 9 crawler identities, separately from its 46 scored page checks. The result can show a named crawler as allowed, blocked, or not evaluated. An allowed rule shows permission in the published configuration; it does not prove that the crawler visited, indexed, trained on, or cited the page.
How is crawler access checked?+
Optimus checks published robots directives and related access settings for nine crawler identities. The result reports whether the rules appear to allow or block each crawler, or whether access could not be evaluated. An allowed rule does not prove that a crawler visited or used the page.
Crawler access for 9 identities is reviewed separately from the 46 scored checks.
