Tools to reduce ad-review risk and improve AI-search visibility
Compliance, SEO, GEO, and AEO checks in one workflow for advertisers who want clearer review-risk signals and better discoverability.
What does Optimus Pass check in ad copy?
Optimus Pass scans ad copy against 59 risk detectors organized into five categories: clinical language (14 detectors), medical claims (12 detectors), exaggerated outcomes (11 detectors), personal attributes (10 detectors), and disease claims (11 detectors). Each detector is a term, phrase, or semantic structure that correlates with higher ad-review risk on one or more of 10 supported platforms — Meta, Google Ads, TikTok, LinkedIn, X, Reddit, Etsy, CTV, Broadcast, and OpenAI. Beyond keyword matching, the engine also checks for 34 narrative patterns — implied outcome arcs, transformation claims, personal-attribute framing, and other structures that keyword scanners miss. Flagged items receive a severity score (critical, high, or medium) multiplied by platform-specific weights, and a Compliance Score from 0 to 100 is calculated. The goal is not to guarantee approval but to surface patterns worth reviewing before submission.
Ad Compliance Checks
59 Risk Detectors
Scans for banned terms, claim patterns, and regulated language across clinical, medical, and disease-claim categories. Works across Meta, Google, TikTok, LinkedIn, X, Reddit, Etsy, CTV, Broadcast, and OpenAI.
Narrative Detection
Catches the stuff keyword scanners miss — implied outcome arcs, transformation claims, and personal-attribute framing. Even when every single word is technically allowed, the story your ad tells can still get it rejected.
Compliance Score
A 0-100 score based on what your ad says, how it says it, and which platform it's headed to. Not a pass/fail guarantee — just a clear picture of where the risk is hiding.
Lower-Risk Rewrites
Every flagged term comes with suggested alternatives in three tones — conservative, balanced, and bold. Swap them in, rescan, and see how your score changes.
10 Platform Risk Profiles
Meta, Google, TikTok, LinkedIn, X, Reddit, Etsy, CTV, Broadcast, and OpenAI. Check your copy against every platform from one place instead of juggling ten policy pages.
Landing Page Risk Audit (Pro)
Scans your landing page for the same patterns your ad might trigger — testimonials, side-by-side framing, disclaimers, and consistency between what the ad promises and what the page delivers.
Privacy-First Workflow
No ad-account connection needed. Your copy is processed securely for analysis and is not used to train AI models.
Policy-Aware Updates
Ad policies shift constantly. Risk detectors are reviewed and updated as confirmed policy changes are identified — you don't have to monitor ten platform blogs to stay current.
SEO, GEO & AEO Checks
SEO Checker
17 checks17 checks for on-page visibility — title tags, meta descriptions, heading structure, alt text, internal links, and everything else Google looks at.
GEO Checker
11 checks11 checks for AI Overview readiness. Does your content have extractable answer blocks, question headings, citations, and enough fact density to get cited by Google's AI?
AEO Checker
17 checks17 checks to see if ChatGPT and Perplexity can find and cite you. FAQ schema, question headings, named authors, freshness, and source references all matter here.