Built by advertisers, for advertisers.

The Problem

Advertising review can turn on small wording choices. Repeated policy issues can put campaigns or accounts at risk, even when the advertiser did not intend to cross a line. We saw advertisers lose time and budget to preventable review cycles, often without a clear explanation of which wording caused concern. Existing tools often give generic advice. General writing tools can improve copy, but they are not purpose-built to apply platform-specific review patterns consistently.

The Solution

Optimus Pass is a compliance intelligence platform. We don't just check keywords — we detect narrative patterns that trigger rejections even when no banned word appears. “I eventually feel like myself again” has zero banned terms. It also gets ads rejected because it implies a side-by-side comparison story. Our engine scans across 10 ad platforms and 65 risk detectors. Lower-risk wording suggestions are provided when a responsible alternative can be generated. Create an account and verify your email to run scans; no credit card is required.

Beyond Compliance

Compliance is the starting point. We also built SEO, GEO, and AEO Readiness — Beta checkers because campaign review can include both ad copy and page-level visibility signals. SEO reviews on-page fundamentals. GEO reviews AI Overview readiness signals, while AEO Readiness — Beta measures answer-readiness signals. None guarantees indexing, ranking, traffic, recommendations, or citations. We built directional tools to help identify what to review.

The Principles