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Catch ad-policy risks before platforms do.

Catch ad-policy risks before platforms do.

Paste your ad copy to review it against the platform profile you select.

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Built around top current platform policy frameworks.

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Paste ad copy and run a scan to see compliance risk.

The review layer

Built for performance marketers, agencies, and brands at every stage.

10
platform profiles

Built for the channels you actually buy on

65
risk detectors

Phrase, semantic, and narrative review

Deep
narrative review

Finds patterns keyword scans miss

Private
by design

No ad-account connection required

Summary

What does the ad copy scanner check? Key takeaways

The Optimus Pass ad copy scanner reviews promotional text against 65 risk detectors and 10 platform profiles before you submit. It flags claims, banned terms, and narrative patterns that commonly trigger a platform review, then shows a lower-risk rewrite where a responsible alternative exists. According to the FTC's advertising guidance, the underlying requirement is that claims be truthful and substantiated. Every finding cites the observed wording, so the result is a list you can act on rather than a score you have to trust. It is a review aid, not an approval certificate.

By · Last updated:

  • Review ad copy against 65 risk detectors and 10 platform profiles before you submit.
  • Every finding cites the matched wording, its category, a severity, and a lower-risk rewrite where one exists.
  • Platform profiles weight the same detectors differently, so one sentence can pass on one network and flag on another.
  • The result is a review aid: it lists known risks and does not guarantee approval, ranking, or any platform decision.
Forensic Review

What happens after the scan? The full review, step by step.

Every scan on this page also opens the complete forensic workspace - the prioritized findings ledger, matched-phrase evidence, and the lower-risk rewrite.

Overall Risk
—
Not yet assessed

Higher = worse.

Compliance Risk
—
Not yet assessed

Policy-risk language relative to the selected platform profile.

Content Safety
—
Not yet assessed

Profanity, harassment, adult, or self-harm related signals.

Account Enforcementseparate
—
Not yet assessed

Account-level signals. Not included in Overall Risk.

Standby — run a scan to populate the forensic review surface.

Findings

Prioritized ledger of detected signals, grouped by severity.

Awaiting analysis — detections will appear here.

Selected Finding

Matched wording, explanation, severity, and recommended action for the selected signal.

Awaiting analysis — select a finding to inspect.

Evidence

The submitted copy with detected phrases highlighted.

Awaiting analysis — original copy will render here.

Lower-Risk Rewrite

Engine-generated rewrite when a legitimate safer phrasing exists.

Awaiting analysis — rewrite will render here.

Choose Your Entry

Where should you start? Ad copy first, audits when you need them.

Choose what you need to check first.

Check ad copy

For Meta, Google, TikTok, LinkedIn, OpenAI Ads, and more. Free verified account scans, no credit card required.

Scan Ad Copy Free

Audit a landing page

Free SEO, GEO, and AEO Readiness — Beta audit. Create and verify a free account to check answer-block structure, schema, and other on-page visibility signals.

Audit a landing page →

Built for marketers, founders, agencies, and ecommerce teams who want to review ad copy before submitting it — whether an ad was rejected, a landing page makes strong claims, or a client wants copy reviewed before launch.

Risk Layers

What does Optimus Pass check? Every risk layer.

Optimus Pass reviews your ad copy with 65 risk detectors — and audits the landing page it points to as a separate scan.

  • 01 / AD COPY

    Ad Copy

    Claims, banned terms, and risky wording — checked against 65 risk detectors across 10 platforms.

  • 02 / NARRATIVE

    Narrative

    Risky storylines and implied promises — the kind of wording keyword scanners miss.

  • 03 / LANDING PAGE

    Landing Page

    Separate landing-page audit: reachability, robots.txt rules for ad crawlers, and risky on-page wording — scanned independently of your ad copy.

  • 04 / PLATFORM RULES

    Platform Rules

    Each platform reviews copy differently. Meta flags patterns Google or TikTok might pass.

Interactive Demo

What does the review output look like?

Inspect how Optimus Pass breaks down ad copy into clear, actionable findings and risk scores.

Ad copy annotated2 Flags
Lose 30 lbs in 30 days with our breakthrough formula.
100% guaranteed results.
Severity Legend
Exaggeration
Timeline claim
Why this was flagged2 key findings
Timeline claim — implies guaranteed results in a specific timeframeHigh Risk

Matched text:"100% guaranteed results"

Absolute outcome guarantees are strictly restricted across major ad networks.

Recommendation: Remove guaranteed claims and emphasize routine support.

Weight loss claim — implies results without lifestyle changeCritical Risk

Matched text:"Lose 30 lbs in 30 days"

Specific weight loss amounts within fixed timeframes often trigger review.

Recommendation: Frame around wellness goals and healthy habits.

Risk Dimensions
Compliance Risk86 / 100
Enforcement Risk0 / 100
Content Safety0 / 100

Preview Mode Active

Free preview shows top risk areas. Full findings and rewrites require an account.

View Sample Report →
Signal Coverage

Which platforms does the scanner cover?

Policy rules differ per platform. Optimus Pass runs the same 65 risk detectors on every scan, then weights and scores the results against each platform's enforcement profile.

  • CORE PROFILE 01

    Meta

    Facebook + Instagram

  • CORE PROFILE 02

    Google Ads

    Search + Display + YouTube

  • CORE PROFILE 03

    TikTok

    Short-form video

  • CORE PROFILE 04

    OpenAI Ads

    ChatGPT placements

Also covered, same detector set: LinkedIn · X · Reddit · Etsy · Connected TV · Broadcast

Optimus Pass is not affiliated with these platforms. We are not affiliated with, endorsed by, sponsored by, or partnered with Meta, Google, TikTok, LinkedIn, OpenAI, X, Reddit, Etsy, or any broadcaster, and we do not speak for them. All platform names and logos are the trademarks of their respective owners and are listed here only to identify the published policies this review checks against. Platform names do not imply any review, certification, or approval of Optimus Pass. This is a directional review aid, not an approval guarantee, and not legal advice.

What the scanner found

Which phrases may raise review risk?

Flagged wording is highlighted with a simpler option you can use instead. Example finding — your results will vary.

“This premium formula supports daily wellness. quick-results-style language or overpromise-type claims increase risk.”
timeline languageTimeline language·Layer: Ad Copy·HIGH

Suggested alternative: “supports daily wellness”

outcome promiseOutcome promise·Layer: Narrative·HIGH

Suggested alternative: “supports your goals”

exaggerated wordingExaggerated wording·Layer: Narrative·MEDIUM

Suggested alternative: “clearer, specific wording”

Why the same ad can pass one platform and fail another

Why does each platform have different triggers?

Each platform weighs claims differently. Optimus Pass adjusts the review based on where you plan to run the ad.

Swipe to compare platforms →

CategoryMetaGoogle AdsTikTokOpenAI AdsLinkedIn
Disease Claims●●●●●●●●●●
Medical Claims●●●●●●●●
Clinical Language●●●●●●●●
Overpromise●●●●●●●●●●
Exaggeration●●●●●●●●●●
More dots = higher scrutiny●●● Higher●●●○ Lower

Platform-adjusted estimate. Category weights reflect observed policy patterns and may not match actual enforcement decisions.

Usage Tiers

Is there a free preview?

Yes. Three full checks with a verified free account, no credit card required.

Tier
Free

3 checks with a verified free account

$0/mo
  • 3 free checks
  • Ad-copy compliance scan for any platform
  • Banned-term and narrative pattern detection
  • Safe alternative rewrites
  • No ad-account connection needed
Try Free Scan
Tier
Professional

Full Visibility and Ad Compliance for one brand

$199/mo
  • 50 checks per month
  • All 10 platform profiles
  • Semantic and narrative pattern review
  • Rewrite suggestions for flagged terms
  • Scan history and tracking
Choose Professional
Recommended
Agency

Visibility and compliance workflows across client brands

$599/mo
  • 250 checks per month
  • Everything in Professional
  • Landing page compliance audits
  • SEO / GEO / AEO visibility diagnostics
  • Client workflow — organize scans per client
Choose Agency
How to read the result

What should you know before you trust a scan?

01Can the ad copy scanner predict whether my ad will be approved?

No. The scanner cannot predict an approval decision, and no tool can. Platform review depends on the full ad, the landing page, the account history, and the reviewer, none of which a text scan can observe. What the scanner does is surface the wording that most often triggers a manual review, so you can decide whether to keep it. The output is a prioritized list of flags, each with the matched phrase and a lower-risk rewrite. Treat a clear scan as fewer known risks, not as a guarantee of approval.

02Which platforms can the scanner check ad copy against?

The scanner covers 10 platform profiles: Meta, Google Ads, TikTok, LinkedIn, OpenAI Ads, X, Reddit, Etsy, CTV, and Broadcast. According to Meta's Advertising Standards and Google's Ads policies, the same sentence can pass on one platform and flag on another, so the profile you select changes the weighting. The FTC's advertising guidance describes the underlying rules for claims. Each scan runs the same 65 risk detectors, then weights the result against the selected platform's enforcement profile.

03How many risk detectors run on each scan?

Directly, 65 risk detectors run on each scan across the selected platform profile. They cover banned terms, named claim categories, and narrative patterns that keyword-only tools miss. The scanner groups every match by severity and shows the exact phrase that triggered it. A 2026 sample review in the workspace illustrates the finding format using placeholder copy, so you can see the shape before you run your own. The count describes detector coverage, not a prediction of how a platform will rule.

04What shows up in the finding list?

The output is a forensic finding list, not a single number. For each flag the workspace shows the matched wording, the risk category, a severity, and a lower-risk rewrite where a responsible alternative exists. Findings are grouped by severity and by dimension, so you can work from the highest-risk item first. Account Enforcement is reported separately from Overall Risk, because an account-level signal is not the same as a problem with the copy itself. A clear result means the detectors found fewer known risks, nothing more.

05Is the scanner an approval certificate?

No. Optimus Pass is a review aid, not an approval certificate. Check the flagged phrase, its context, and the suggested next step. A lower risk score does not guarantee approval, and Platform Safety warnings remain separate from Compliance Risk. Review each flag against the cited platform policy before editing anything. According to the FTC's advertising guidance, claims must be truthful and substantiated - passing a text scan does not establish that.

06Where does the separate visibility audit fit?

The scanner and the visibility audit answer different questions. The scanner reads the copy you paste; the visibility audit reads a public page's SEO, GEO, and AEO readiness signals. According to Google's published guidance, no special markup is required for AI features, so the audit measures readiness rather than a guaranteed outcome. Run the scanner before you submit an ad, and run the audit when you want to know what a search engine or answer engine can extract from the destination page.

07Why can one sentence pass one platform and flag another?

Each platform weighs claim categories differently. Meta flags some patterns that Google or TikTok might pass, and TikTok tends to weight exaggeration more heavily. The same 65 detectors run on every scan, then the platform profile you select adjusts the weighting, so one sentence can produce a different result per profile. The matrix below shows the relative emphasis across five profiles as directional guidance. According to the published policies, enforcement is a platform decision, so review each flag against the cited rule.

Bar chart of Optimus Pass scan coverage: 65 risk detectors, 10 platform profiles, and separate SEO, GEO, and AEO readiness checks
Read the evidence

Is the finding list an approval certificate?

Check the flagged phrase, its context, and the suggested next step. A lower risk score does not guarantee approval, and Platform Safety warnings remain separate from Compliance Risk. Review each flag against the cited platform policy before editing anything. See the FTC's advertising guidance for the underlying rules. Last updated: September 13, 2026.

Should you review the destination page separately?

Ad-copy risk and search readiness answer different questions. Run a public-page diagnostic for SEO, GEO, and AEO readiness signals.

Check a public page →How the scanner reviews copy →
Before you scan

What can the review
actually tell you?

One clear input. One bounded review. These answers explain what happens to your copy and where the separate visibility tools fit.

01Is the ad copy scanner free?

Yes. A verified free account includes 3 full checks with no credit card. Reports save to your account automatically, and paid plans add more checks. Review flagged wording and the suggested rewrite on every scan, including the free ones.

02Which platforms can I scan against?

The scanner covers all of the 10 platform profiles: Meta, Google Ads, TikTok, LinkedIn, OpenAI Ads, X, Reddit, Etsy, CTV, and Broadcast. According to Meta's Advertising Standards and Google's Ads policies, the same sentence can pass on one platform and flag on another. The FTC's advertising guidance describes the underlying rules.

03What happens to my ad copy after a scan?

The submitted copy is scored in your workspace and saved to your account when you are signed in, so findings stay available. Sign in with a verified account to run a scan. No credit card is required. Free accounts include a limited number of checks, and paid plans add more checks.

04Can the scanner check landing pages too?

Ad copy is what this scanner reviews - paste it directly. The visibility audit checks a public page's SEO, GEO, and AEO readiness signals. Landing-page compliance review is a separate account capability, not part of the public visibility snapshot.

Sources

Which sources support these checks?

The references below are public policy documentation or research, cited so the method is verifiable rather than asserted. According to the published platform policies and the FTC's guidance, enforcement is a platform decision and no text scan can guarantee approval. A reference is not an endorsement of Optimus Pass and does not validate any scan result.

Final step

Do you know what the platform will flag?

Scan. Fix. Submit with fewer avoidable policy risks.