Catch ad-policy risks before platforms do.
Catch ad-policy risks before platforms do.
Paste your ad copy to review it against the platform profile you select.
Ready to scan
Results will appear here after a scan.
Paste ad copy and run a scan to see compliance risk.
Built for performance marketers, agencies, and brands at every stage.
Built for the channels you actually buy on
Phrase, semantic, and narrative review
Finds patterns keyword scans miss
No ad-account connection required
What does the ad copy scanner check? Key takeaways
The Optimus Pass ad copy scanner reviews promotional text against 65 risk detectors and 10 platform profiles before you submit. It flags claims, banned terms, and narrative patterns that commonly trigger a platform review, then shows a lower-risk rewrite where a responsible alternative exists. According to the FTC's advertising guidance, the underlying requirement is that claims be truthful and substantiated. Every finding cites the observed wording, so the result is a list you can act on rather than a score you have to trust. It is a review aid, not an approval certificate.
By Grady Coleman (Founder) · Last updated:
- Review ad copy against 65 risk detectors and 10 platform profiles before you submit.
- Every finding cites the matched wording, its category, a severity, and a lower-risk rewrite where one exists.
- Platform profiles weight the same detectors differently, so one sentence can pass on one network and flag on another.
- The result is a review aid: it lists known risks and does not guarantee approval, ranking, or any platform decision.
What happens after the scan? The full review, step by step.
Every scan on this page also opens the complete forensic workspace - the prioritized findings ledger, matched-phrase evidence, and the lower-risk rewrite.
Higher = worse.
Policy-risk language relative to the selected platform profile.
Profanity, harassment, adult, or self-harm related signals.
Account-level signals. Not included in Overall Risk.
Standby — run a scan to populate the forensic review surface.
Prioritized ledger of detected signals, grouped by severity.
Awaiting analysis — detections will appear here.
Matched wording, explanation, severity, and recommended action for the selected signal.
Awaiting analysis — select a finding to inspect.
The submitted copy with detected phrases highlighted.
Awaiting analysis — original copy will render here.
Engine-generated rewrite when a legitimate safer phrasing exists.
Awaiting analysis — rewrite will render here.
Where should you start? Ad copy first, audits when you need them.
Choose what you need to check first.
Check ad copy
For Meta, Google, TikTok, LinkedIn, OpenAI Ads, and more. Free verified account scans, no credit card required.
Scan Ad Copy FreeAudit a landing page
Free SEO, GEO, and AEO Readiness — Beta audit. Create and verify a free account to check answer-block structure, schema, and other on-page visibility signals.
Audit a landing page →Built for marketers, founders, agencies, and ecommerce teams who want to review ad copy before submitting it — whether an ad was rejected, a landing page makes strong claims, or a client wants copy reviewed before launch.
What does Optimus Pass check? Every risk layer.
Optimus Pass reviews your ad copy with 65 risk detectors — and audits the landing page it points to as a separate scan.
- 01 / AD COPY
Ad Copy
Claims, banned terms, and risky wording — checked against 65 risk detectors across 10 platforms.
- 02 / NARRATIVE
Narrative
Risky storylines and implied promises — the kind of wording keyword scanners miss.
- 03 / LANDING PAGE
Landing Page
Separate landing-page audit: reachability, robots.txt rules for ad crawlers, and risky on-page wording — scanned independently of your ad copy.
- 04 / PLATFORM RULES
Platform Rules
Each platform reviews copy differently. Meta flags patterns Google or TikTok might pass.
What does the review output look like?
Inspect how Optimus Pass breaks down ad copy into clear, actionable findings and risk scores.
Matched text:"100% guaranteed results"
Absolute outcome guarantees are strictly restricted across major ad networks.
Recommendation: Remove guaranteed claims and emphasize routine support.
Matched text:"Lose 30 lbs in 30 days"
Specific weight loss amounts within fixed timeframes often trigger review.
Recommendation: Frame around wellness goals and healthy habits.
Preview Mode Active
Free preview shows top risk areas. Full findings and rewrites require an account.
View Sample Report →Which platforms does the scanner cover?
Policy rules differ per platform. Optimus Pass runs the same 65 risk detectors on every scan, then weights and scores the results against each platform's enforcement profile.
- CORE PROFILE 01
Meta
Facebook + Instagram
- CORE PROFILE 02
Google Ads
Search + Display + YouTube
- CORE PROFILE 03
TikTok
Short-form video
- CORE PROFILE 04
OpenAI Ads
ChatGPT placements
Also covered, same detector set: LinkedIn · X · Reddit · Etsy · Connected TV · Broadcast
Optimus Pass is not affiliated with these platforms. We are not affiliated with, endorsed by, sponsored by, or partnered with Meta, Google, TikTok, LinkedIn, OpenAI, X, Reddit, Etsy, or any broadcaster, and we do not speak for them. All platform names and logos are the trademarks of their respective owners and are listed here only to identify the published policies this review checks against. Platform names do not imply any review, certification, or approval of Optimus Pass. This is a directional review aid, not an approval guarantee, and not legal advice.
Which phrases may raise review risk?
Flagged wording is highlighted with a simpler option you can use instead. Example finding — your results will vary.
Suggested alternative: “supports daily wellness”
Suggested alternative: “supports your goals”
Suggested alternative: “clearer, specific wording”
Why does each platform have different triggers?
Each platform weighs claims differently. Optimus Pass adjusts the review based on where you plan to run the ad.
Swipe to compare platforms →
| Category | Meta | Google Ads | TikTok | OpenAI Ads | |
|---|---|---|---|---|---|
| Disease Claims | ●●● | ●● | ● | ●●● | ● |
| Medical Claims | ●● | ● | ● | ●●● | ● |
| Clinical Language | ●● | ● | ● | ●●● | ● |
| Overpromise | ● | ●● | ●●● | ●●● | ● |
| Exaggeration | ● | ●● | ●●● | ●●● | ● |
Platform-adjusted estimate. Category weights reflect observed policy patterns and may not match actual enforcement decisions.
Is there a free preview?
Yes. Three full checks with a verified free account, no credit card required.
3 checks with a verified free account
- 3 free checks
- Ad-copy compliance scan for any platform
- Banned-term and narrative pattern detection
- Safe alternative rewrites
- No ad-account connection needed
Full Visibility and Ad Compliance for one brand
- 50 checks per month
- All 10 platform profiles
- Semantic and narrative pattern review
- Rewrite suggestions for flagged terms
- Scan history and tracking
Visibility and compliance workflows across client brands
- 250 checks per month
- Everything in Professional
- Landing page compliance audits
- SEO / GEO / AEO visibility diagnostics
- Client workflow — organize scans per client
What should you know before you trust a scan?
01Can the ad copy scanner predict whether my ad will be approved?
No. The scanner cannot predict an approval decision, and no tool can. Platform review depends on the full ad, the landing page, the account history, and the reviewer, none of which a text scan can observe. What the scanner does is surface the wording that most often triggers a manual review, so you can decide whether to keep it. The output is a prioritized list of flags, each with the matched phrase and a lower-risk rewrite. Treat a clear scan as fewer known risks, not as a guarantee of approval.
02Which platforms can the scanner check ad copy against?
The scanner covers 10 platform profiles: Meta, Google Ads, TikTok, LinkedIn, OpenAI Ads, X, Reddit, Etsy, CTV, and Broadcast. According to Meta's Advertising Standards and Google's Ads policies, the same sentence can pass on one platform and flag on another, so the profile you select changes the weighting. The FTC's advertising guidance describes the underlying rules for claims. Each scan runs the same 65 risk detectors, then weights the result against the selected platform's enforcement profile.
03How many risk detectors run on each scan?
Directly, 65 risk detectors run on each scan across the selected platform profile. They cover banned terms, named claim categories, and narrative patterns that keyword-only tools miss. The scanner groups every match by severity and shows the exact phrase that triggered it. A 2026 sample review in the workspace illustrates the finding format using placeholder copy, so you can see the shape before you run your own. The count describes detector coverage, not a prediction of how a platform will rule.
04What shows up in the finding list?
The output is a forensic finding list, not a single number. For each flag the workspace shows the matched wording, the risk category, a severity, and a lower-risk rewrite where a responsible alternative exists. Findings are grouped by severity and by dimension, so you can work from the highest-risk item first. Account Enforcement is reported separately from Overall Risk, because an account-level signal is not the same as a problem with the copy itself. A clear result means the detectors found fewer known risks, nothing more.
05Is the scanner an approval certificate?
No. Optimus Pass is a review aid, not an approval certificate. Check the flagged phrase, its context, and the suggested next step. A lower risk score does not guarantee approval, and Platform Safety warnings remain separate from Compliance Risk. Review each flag against the cited platform policy before editing anything. According to the FTC's advertising guidance, claims must be truthful and substantiated - passing a text scan does not establish that.
06Where does the separate visibility audit fit?
The scanner and the visibility audit answer different questions. The scanner reads the copy you paste; the visibility audit reads a public page's SEO, GEO, and AEO readiness signals. According to Google's published guidance, no special markup is required for AI features, so the audit measures readiness rather than a guaranteed outcome. Run the scanner before you submit an ad, and run the audit when you want to know what a search engine or answer engine can extract from the destination page.
07Why can one sentence pass one platform and flag another?
Each platform weighs claim categories differently. Meta flags some patterns that Google or TikTok might pass, and TikTok tends to weight exaggeration more heavily. The same 65 detectors run on every scan, then the platform profile you select adjusts the weighting, so one sentence can produce a different result per profile. The matrix below shows the relative emphasis across five profiles as directional guidance. According to the published policies, enforcement is a platform decision, so review each flag against the cited rule.
Is the finding list an approval certificate?
Check the flagged phrase, its context, and the suggested next step. A lower risk score does not guarantee approval, and Platform Safety warnings remain separate from Compliance Risk. Review each flag against the cited platform policy before editing anything. See the FTC's advertising guidance for the underlying rules. Last updated: September 13, 2026.
Should you review the destination page separately?
Ad-copy risk and search readiness answer different questions. Run a public-page diagnostic for SEO, GEO, and AEO readiness signals.
Check a public page →How the scanner reviews copy →What can the review
actually tell you?
One clear input. One bounded review. These answers explain what happens to your copy and where the separate visibility tools fit.
01Is the ad copy scanner free?
Yes. A verified free account includes 3 full checks with no credit card. Reports save to your account automatically, and paid plans add more checks. Review flagged wording and the suggested rewrite on every scan, including the free ones.
02Which platforms can I scan against?
The scanner covers all of the 10 platform profiles: Meta, Google Ads, TikTok, LinkedIn, OpenAI Ads, X, Reddit, Etsy, CTV, and Broadcast. According to Meta's Advertising Standards and Google's Ads policies, the same sentence can pass on one platform and flag on another. The FTC's advertising guidance describes the underlying rules.
03What happens to my ad copy after a scan?
The submitted copy is scored in your workspace and saved to your account when you are signed in, so findings stay available. Sign in with a verified account to run a scan. No credit card is required. Free accounts include a limited number of checks, and paid plans add more checks.
04Can the scanner check landing pages too?
Ad copy is what this scanner reviews - paste it directly. The visibility audit checks a public page's SEO, GEO, and AEO readiness signals. Landing-page compliance review is a separate account capability, not part of the public visibility snapshot.
Which sources support these checks?
The references below are public policy documentation or research, cited so the method is verifiable rather than asserted. According to the published platform policies and the FTC's guidance, enforcement is a platform decision and no text scan can guarantee approval. A reference is not an endorsement of Optimus Pass and does not validate any scan result.
Do you know what the platform will flag?
Scan. Fix. Submit with fewer avoidable policy risks.