The Optimus Pass Glossary

GEO is the practice of improving how visible your content is inside AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.

AEO structures content so it can be lifted directly as the answer to a specific question — featured snippets, answer boxes, and voice responses.

AI visibility is the degree to which your brand appears in answers generated by ChatGPT, Perplexity, Gemini, and Google AI Overviews.

An AI citation is a source an AI system attributes to when generating an answer. Learn why citations are the measurable unit of AI visibility.

AI Overviews are Google's AI-generated answer blocks above search results. Google says there are no additional requirements for appearing in them.

AI crawler access means whether robots.txt allows bots like GPTBot, OAI-SearchBot, and Google-Extended to fetch your content. Blocking them removes you from AI answers.

llms.txt is a proposed plain-text file that gives AI models a curated overview of a site's key pages. It complements robots.txt and sitemaps — it does not replace them.

Structured data is standardized markup like JSON-LD that tells search engines and AI systems what your content means. It unlocks rich-result eligibility, not rankings.

Entity SEO optimizes how machines recognize your brand as a distinct entity — consistent name, attributes, schema, and sameAs links across the web.

Ad compliance means reviewing ad copy, creative, and landing pages against each platform's advertising policies before submission. Regulated verticals face a higher bar.