Answer BlockLinkedIn
Moderate
Advertising Rules by Platform for Regulated Verticals
Every major ad platform restricts regulated verticals differently. Here is how each platform treats them and what it means for your compliance strategy.
Meta (Facebook / Instagram)
Restricted- ·Requires prior written permission for health, supplement, and financial service categories
- ·Bans before/after imagery, disease claims, and implied medical outcomes
- ·Prohibits personal-attribute targeting (age, health conditions, financial status)
- ·Landing pages must match ad claims — no bait-and-switch
Google Ads
Restricted- ·Requires certification for healthcare, supplements, and financial services in most regions
- ·Banned: misleading claims, counterfeit products, unsafe ingredients
- ·Requires applicable disclaimers for US-targeted ads in regulated verticals
- ·Landing pages must clearly disclose terms, ingredients, and conditions
TikTok
Restricted- ·Ads in regulated verticals reviewed against community guidelines plus vertical-specific policy
- ·No disease treatment or prevention claims
- ·No exaggerated or miraculous results
- ·Branded content and influencer posts face same scrutiny
- ·No medical, health, or financial product claims without substantiation
- ·No deceptive or misleading advertising in regulated verticals
- ·Generally lower enforcement than Meta/Google but still restricted
X (formerly Twitter)
Moderate- ·Banned: misleading claims, unsubstantiated outcomes
- ·Requires truthful representation of products and services
- ·Less restrictive than Meta but not a free pass
Bottom line
Every platform treats regulated verticals as high-risk. The same ad copy that passes on one platform may trigger a rejection on another. Running compliance checks against multiple platform profiles before submitting ads reduces the risk of rejection and account-level penalties.
Check your ad copy against all platforms →